Client work
Explain the product. Show the next step.
A public website introducing FlexInvest, with clear paths to fees, company information, careers, and legal documents.
Case study
- Client
- FlexInvest
- LabForty contribution
- Public website development
- Industry
- Financial services
- Case-study focus
- Product introduction, fee schedule, company information, legal documents, and contact
The challenge
Explain enough before asking someone to open an account.
A first visitor from an advert or an app store wants to know what the app does and costs. A more careful visitor wants the fee tables, the legal documents, and a way to reach a person. The website had to keep the product story on one page while leaving every formal answer one click away.
Public information architecture
One page explains the app. Three answer the rest.
The homepage carries the product explanation and links straight to the fee schedule. The company page and the contact page sit beside it in the main menu. LabForty developed the public website, not the trading platform.
flexinvest.com
Entry point
Read the product overview
The homepage opens with the product headline and one sentence on stocks, fractional shares, and ETPs in one app. An Open your account button and a link to the fee schedule follow.flexinvest.com/
Fees
Review the fees
The fee page starts with a short introduction, an on-this-page index of six sections, and the first section. The tables of each section follow below.flexinvest.com/fees
Explanation
Read about the company
About us brings the company introduction, mission and vision cards, and a team section with a Bio link per person.flexinvest.com/about
Next step
Contact support
The contact page opens with an introduction, social links, and a support tile. Live chat, a Help center link, a support email, and a message form follow.flexinvest.com/contact
Selected views
The website, shown in context.
Selected public views show how the structure moves from overview to action.
Live website
Explore the FlexInvest website.
See the public routes in context.
Visitors can read what the app offers, check the fee schedule, and learn who is behind the company. They can also browse open positions and legal documents, and contact support. This describes public navigation and content availability only. It makes no claim about execution, adoption, investment results, or the trading platform itself.
Product websites
Explain an app-led product without overloading the first visit.
We can structure the product story, fee information, formal documents, and contact into one public website.