Overview
Brand IQ is a global ad-tech company, ISO 9001:2015 certified, providing intelligent access to leading advertising platforms and advanced marketing analytics. With over 250 successful campaigns annually and partnerships spanning 15+ countries, the company has established itself as a driving force in performance-driven digital advertising.
Brand IQ’s mission is to make the complex advertising ecosystem transparent and actionable — through automation, AI optimization, and creative solutions that remove the need for large in-house teams. Its platform empowers marketing managers to focus on outcomes, not just metrics, by delivering measurable KPIs and real-time accountability.
The company’s evolution includes the rollout of 3D rich-media campaigns, dynamic video formats, and market expansion across the U.S. and Western Europe. With seamless integrations into Google Analytics, Meta Ads, and leading e-commerce platforms, Brand IQ enables full visibility into user behavior and ROI. In 2024, the company surpassed 1 billion ad impressions and achieved an average performance efficiency 37% above industry benchmarks
Quick Facts
- Client:
Brand IQ
- Industry:
Advertising technology / Marketing
- Services:
Corporate website & platform development, programmatic advertising integration
- Website:
https://brandiq.com/
Technologies
Redis
Apache
Cloudflare
Wordpress
Challenge
The previous Brand IQ website could no longer reflect the scale and momentum of the company. It lacked the flexibility to showcase an expanding product portfolio, integrate with advertising platforms, and meet ISO 9001:2015 compliance requirements. The outdated architecture also made it difficult to introduce new services and limited global SEO performance.
Solution
LabForty rebuilt the platform, creating a modular architecture. We deployed Redis caching to speed up dynamic content delivery and support high traffic.
Brotli and ZIP compression with HTTP/2 improved transfer speeds, while Cloudflare edge caching, DDoS mitigation and automated CI/CD pipelines ensured zero‑downtime releases and global reach.
We aligned the infrastructure with ISO 9001 requirements by implementing structured monitoring, monthly performance audits and hosting in EU data centres.
