Client work
Find a theme. Understand the fund.
An ETF website helping visitors explore funds, read product documents, and follow market insights.
Case study
- Client
- Themes ETFs
- LabForty contribution
- Fund and content website development
- Industry
- Financial services
- Case-study focus
- ETF discovery, product pages, prospectuses, insights, and FAQs
The challenge
Browsing and product detail should not compete for attention.
Some visitors begin with a theme. Others arrive for a named fund, a prospectus, or supporting explanation. The challenge was to give each task enough space while keeping the website connected. About, contact, and careers sit one level back in a company menu.
Public information architecture
Four public routes. One connected website.
The ETF catalogue, fund pages, research, FAQs, and investing guidance have distinct roles, and the site navigation connects them.
themesetfs.com
Entry point
Explore the catalogue
The ETF catalogue pairs name-or-ticker search with category tabs for all, thematic, and leveraged and inverse products. The published fund table follows.themesetfs.com/etfs
Product detail
Review a fund
The DRGN page opens with the fund name, ticker, and published figures. An overview, key facts, holdings, performance, documents, and related research follow.themesetfs.com/etfs/drgn
Explanation
Read research and FAQs
Research Insights opens with a featured article beside the latest industry insights. The FAQ separates questions about the company, thematic ETFs, and leveraged ETFs.themesetfs.com/insights/category/research
Next step
Find an investing route
How to Invest explains investing through a financial adviser or a brokerage platform. It then points visitors to the ETF catalogue and common questions.themesetfs.com/how-to-invest
Selected views
The website, shown in context.
Selected public views show how the structure moves from overview to action.
Live website
Explore the Themes ETFs website.
See the public routes in context.
Visitors can move between fund discovery, product information, documents, and explanatory content. This describes public navigation and content availability only.
Fund websites
Bring products, documents, and editorial content together.
We can give each content type a clear role while preserving direct routes to product detail.