Client work
Find the ETP. Then the detail behind it.
A product website bringing the investment catalogue, product pages, documents, and Market Insights together.
Case study
- Client
- IncomeShares
- LabForty contribution
- Product website development
- Industry
- Financial services
- Case-study focus
- Homepage catalogue, product pages, insights, documents, and contact
The challenge
Some know the ticker. Others nothing yet.
Some visitors arrive with a name, ticker, or ISIN. Others want to see the whole range before choosing one product. The homepage had to hold the catalogue, comparison, brokers, and FAQ while each product page kept its own detail.
Public information architecture
One homepage. Three routes behind it.
The homepage, a product page, Market Insights, and the contact page each have one job. The header and footer join them.
incomeshares.com
Entry point
Explore the ETPs
The homepage opens with the Products menu, header search, an Explore ETPs button, and category tabs above product cards.incomeshares.com/en-eu
Product detail
Review a product
The Tesla Options ETP page opens with tickers, product name, a Buy button, a section index, and Key Information.incomeshares.com/en-eu/etps/incomeshares-tesla-options-etp
Explanation
Read Market Insights
Market Insights lists dated articles as cards, newest first, with monthly investor updates beside explainers on options strategies.incomeshares.com/en-eu/insights
Next step
Contact the team
The contact page pairs an email address with an inquiry form: country, inquiry type, investor type, ISIN or product.incomeshares.com/en-eu/contact-us
Selected views
The website, shown in context.
Selected public views show how the structure moves from overview to action.
Live website
Explore the IncomeShares website.
See the public routes in context.
From the homepage catalogue, visitors reach a product page, documents, Market Insights, the brokers list, FAQ, and contact form. This describes the information structure; it is not a claim about yield, performance, or product availability.
Product websites
Show the whole range. Then one product at a time.
We can structure a catalogue, product pages, documents, FAQs, and contact around what a visitor already knows.